Sifiso Madwayi.

I started my career as an artist manager, sitting across the table from labels and lawyers on behalf of artists who didn't fully understand the documents they were signing. That experience shaped everything I do.

Most artists are extraordinarily talented but deeply underprepared for the business that surrounds their craft. Not because they're not smart — but because no one has ever sat down and explained how royalties actually work, what you're giving away when you sign certain deals, or how to build income streams beyond streaming.

My consulting practice exists to close that gap. Whether you're an independent artist trying to understand your first distribution agreement, a producer who wants to protect your beat rights, or a label founder looking to build operational clarity — I bring practical knowledge, not theory.

I'm based in South Africa and work with artists across the continent and internationally.