I work with independent artists, producers, and label founders across South Africa to help them understand their rights, negotiate better deals, and build careers that actually sustain them.
I focus on the areas where most artists lose money, sign bad deals, or leave opportunities unclaimed.
Clarity on your positioning, revenue streams, and release strategy. Built around where you are and where you want to go.
Understand what you own, what you're owed, and how to collect it. From SAMRO registration to international neighbouring rights.
Record deals, distribution agreements, publishing deals — reviewed and explained in plain language before you sign anything.
Starting or running an independent label? Get operational guidance on structure, artist agreements, and catalogue strategy.
I'm Sifiso Madwayi — a music business consultant based in South Africa. I started in artist management and spent years watching talented people sign deals they didn't fully understand and collect a fraction of what they were owed.
I work with independent artists, producers, and label founders who want real answers — on royalties, rights, deals, and building income that lasts.
My Story →The business of music is learnable. Most artists just need someone to show them where to start.
— Sifiso Madwayi
Streaming alone won't pay your bills. Here's a practical breakdown of the revenue streams available to independent South African artists — and how to build them intentionally, one at a time.
From SAMRO to neighbouring rights — a practical breakdown of how royalties flow in the South African music industry and how to make sure you're collecting everything you're owed.
Your music is the product, but your brand is the business. Here's how independent artists can build a brand that attracts fans, partners, and opportunities — without losing authenticity.